top of page
melo x jordan x rag and bone collection
Targeting Tier 0 + T1 sneaker boutiques the strategy was straightforward; leverage the power of the swoosh to validate our re-entry into the men's footwear game. Activating KITH, among a broader / vibrant community of sneakerheads foundational success was eclipsed by competing internal priorities.
melo-jordan-rag-and-bone-collection-15-3148556831
melo-jordan-rag-and-bone-collection-8-1769846647
Rag and Bone
Award winning, eponymous luxury brand. Defined three-year strategic plan, go-to-market sales strategy, assortment plans and commercial achievement. As Company Director, managed and expanded domestic distribution: SSense, Kith, HypeBeast, Saks, Barneys, Nordstrom, Bloomingdales, Holt Renfrew and Specialty tastemakers.
bottom of page