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Blackstone

A word of advice: When a design-driven brand based in Amsterdam calls, listen. 

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Blackstone is a trend-forward, handcrafted European footwear brand with deep roots in fashion, sports, music and the arts. Stella was contacted by their US subsidiary to evolve their offerings for an American pallet, while retaining their unique heritage. 

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Repositioning is a delicate balance. Move too fast, too far from center and risk alienating core customers. Move too slowly and risk appearing redundant. That initial phone call proved to be our creative tour de force. 

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Shown is one of the various product concepts presented addressing timeless styling with characteristics specific to Blackstone.